The Product Packaging Mistakes You Need To Avoid

You probably know that product packaging is very important. And you may also know that the product packaging can cost you more money if it is not good enough in the way it should be.

In this article, we are going to discuss some packaging mistakes which you need to avoid for your brand shine on and off the shelves.

Lack of package testing

You are not going to like the experience of buying a product which turns out to be broken inside the package before you open the package. Sometimes, this breakage is due to the defect in the product. And most of the times, it is due to the non-inclusion of necessary supplies in the package to keep the product safe.

This lack of protection to the product can lead a customer distrusting the product and brand. And so, they are not going to buy the same product in the future due to this bad experience. In the long term, this distrust can turn out to be very costly for the brands.

Before you start shipping your products to the markets, you have to make sure that you have tested the package thoroughly. You will need to test the product for shipping durability, handling and other aspects of protection.

Outdated packaging

The products keep moving off the shelves. It typically happens when customers are no longer much interested in buying your products. Therefore, you will have to keep an eye on the consumers’ buying habits.

If you see that your competition is upgrading their product packaging to enhance the product’s usability, you are going to have to make sure that you work in accordance with that competition. Product packaging is the major area you will need to work on in order to keep up with the competition. And so, an outdated packaging can lead you to see a drop in sales.

Instead of waiting for the competition to make things difficult for you in the market, you can be a trend setter. For this purpose, you will have to see what your customers like to see in the packaging of your product.

Labor and automation

It is the fact that manual labor costs money. Although the overall economy can be improved by employing people, there are situations in which you get to pick the less expensive, efficient and effective option. Therefore, if you find a chance to reduce the labor by bringing in automation in the system, you can certainly go for this option. You can bring full automation for the packaging process in order to eliminate the labor work but you are going need AI system to deal with the packaging operation in this regard. And if full automation is not a feasible option for you at the moment, you can work with partial automation.

Skipping preventative maintenance

With higher demands, it may be easier for you think about skipping preventative maintenance of the packaging machinery. But the matter of fact is that you should not ever skip this necessary procedure. Preventative maintenance basically aims at saving you huge amount of costs and time.

Printed tissue paper for the Seasons

With different seasons coming close, you’ll want to craft some seasonal magic with printed types of tissue paper. Whether it’s summer, spring, or even preparing for the winter season, the ideal first impression for products that are packaged is this. 

How can you align the tissue paper better with the passing seasons? We have the solution to that in this article. 

Why Match the Tissue Papers to Seasons 

It’s cool because it provides a revealing experience. Not everyone does this, but they’ll see that you are able to mix and match these.  Different looks allow you to provide the ultimate types of designs, in order to create seasonal campaigns for the packaging. 

With the ideal packaging and campaigns, you’ll be able to attract these new customers. This creates buyers, so your printed papers won’t be overlooked either. 

The right tissue paper gives a customer the confidence that a brand needs, keeping up with the times in a lot of cases. It also shows the appropriate nature of the products that the company puts out. This emphasizes enthusiasm, care, and even thought that goes into offering seasonal items for various needs too. 

Tissue Paper for the spring 

When looking at trends for the spring season, you can use different flowers and other bright colors for guides. You may want to use peach pink, cinnamon brown, straw yellow, or even some reds.  It also may be good to make them match the products that you’re going to be shipping out. 

Tissue paper for the summer 

When choosing the right tissue paper for the summer, you want something that's vibrant and really stands out. 

White backgrounds with tissue paper can be good for this. to portray some positive feelings for this. 

Sea green, sandy yellow, warm red, and even lighter pinks can be good for this.  There are a lot of fun designs, and you can even craft printed treats in a bolder type of print. 

Tissue Paper for the Fall 

The right tissue paper for the fall is something that is important for you to do.

You should focus on the product you wish to make the print fit.  For instance, brown, orange or even yellow does augment seasonal campaigns too.

You will definitely want to look at these and maybe use the summer colors too if you think they’re apt to make the right splash of color that you want to. 

Tissue Paper for the winter 

Finally, we’ve got the winter season. When choosing the colors for this one, you’ll definitely want to make sure you use white. But don’t be afraid to use frosty blue, gray, a classic neutral, even beiges too. With winter, you might want to choose colors based on that. 

Obviously winter also has holiday seasons too. If you think that Christmas is an important type of tissue paper, consider using this too. 

There are tons of fun little Christmas tissue paper options for you to choose from. 

With that said, look at the various tissue papers that you currently have. If you don’t have any, then you might want to consider looking into this. with a vast array of different colors for you to choose from and various items for you to pack, there are some great ways for you to make sure that you are able to create the designs that are a huge need. 

For the ideal tissue paper experience, you’ll want to see what aligns with the brand, and consider the colors of your brand too in order to enhance the full experience.