Return-friendly packaging is in. In fact, it’s a must-have for a lot of brands. Consumers don’t want returns that make them want to yank their hair out. They want simple, fast returns that lets them either get their money back, or a replacement in top speed, which in turn will help to make things better for everyone.
Mailers and Resealable Boxes
A lot of mailers are now becoming friendly for returns. These are dual-use mailers, where they offer tear-strips to open this, opening for the item, and then, a second adhesive that you peel to seal this again. That way, everything returns in the same way, and will make it easier for the item to go back to where it came from.
The same goes with boxes. Some boxes now have an adhesive put on the inside of the box so, in the event of a return, they simply just seal it and then bring it back. Again, it saves money and stress for customers.
How Pre-Printed Return Labels and QR Scans Changes Returns
We can thank amazon for this one.
The QR code scanning to return items, along with pre-printed labels put in the interior of the packaging in the event of a return makes returns so much faster. In some cases, they are instant, allowing you to get the exchange put out before you leave the store or drop off point. And, in the event of a return that ends in a refund, you aren’t sitting here waiting for the item to get returned.
The QR code scanning of the return makes life so much simpler. And, best of all, it’s mobile friendly. Since we are all on our phones, it’s imperative to have a mobile-friendly system for such instances, and will in turn, make returns fast.
How It Impacts Customer Experience and Loyalty
It’s been one of the best things for customer service in recent years.
The last thing you want is friction during post-purchase interactions. With this, it allows the customer to get the situation fixed instantly. Gone are the days where you are fighting with the brand to get the return, nor is the brand trying to get out of a return that’s going to cost them money. Instead, with this, your packaging is able to make returns so much faster.
A customer that’s able to return and get a replacement for their items instantly will remember this. if the experience is far from ideal, then they might not come back. but, in the event of a friendly return, they’ll be back for more.
Examples of Industries that Use This
Many big box stores are using this, but there are some particular sectors that benefit from speedy return packaging.
Fashion is one of them. when you buy online, you run the risk of needing to return. After all, it might not fit you, there might be some problems with the item, and from there, you may also struggle with trying to get the item that you ideally want.
Tech is another. Lots of tech products benefit from having fast returns. Again, god if there are some unique features that will help you with improving the experience.
Then, there's ecommerce. Having an ecommerce brand that will help to make your packaging shine will also improve the customer experience. and if your customer is able to have a speedy return, it then will convey to the person that you’re willing to go to lengths to make their experience good, and in turn, will result in repeat buyers for your company.
